Building the Next Media Economy
We partner with business, product and technology leaders across media, entertainment, games and sports to grow revenue, develop new products, and put technology and AI to work.
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Design commercial models, advertising products, and systems that turn audience relationships into sustainable revenue across subscriptions, microtransactions, licensing, commerce, and fan/player economies.
Turn content, IP, audiences, and organisational capabilities into new digital products, interactive experiences, formats, and businesses. Shape product strategy and take propositions from concept to development and launch.
Set technology direction, prioritise what to build, buy or partner on, and move AI from experimentation into integrated products, workflows, and operating capabilities.
Humans will always own and lead the charge on creativity. It’s the technologies, workflows, and systems surrounding their creativity where AI can bring real value.
Who you’ll work withNetflix · Electronic Arts · Eightfold AI
Cinematiq has been founded by Sugandha, a technology and product leader with experience across entertainment, consumer technology, and enterprise AI. She has delivered multi-million dollar outcomes in consumer monetisation at Electronic Arts, led entertainment tech and launch strategy and ops at Netflix, and built and scaled technical enterprise AI platforms at Eightfold. Her approach is as cross-disciplinary as her work experience, spanning product, monetisation, commercial strategy, marketing, operations, and engineering.